AWeber announced last week it’s newest of features: Segmenting with Tags and Sending Broadcast Newsletters to Tagged Segments.
In this week’s previous article, we touched on the importance of segmenting your huge list into much smaller lists so that you can be able to send more targeted emails with contextual content. According to the National Client Email Report (2015), effectively targeted emails can drive up to 77 percent of your overall email ROI.
77 percent. Wow. Think of what 77 percent could do to your bottom line.
With AWeber’s newest feature you will be able to segment and sent targeted broadcast newsletter based on tags as well.
While this might seem like a small simplistic feature on the surface, it turns out to be a mighty powerful one when you dig a little deeper. The feature will enable marketers to apply tags to subscribers based on their preferences and actions. Thus allowing marketers to build segmented audiences from those tags. And you guessed it, send more relevant, targeted emails.
Now get too it and tell us in the comments below how it is working out for you.