This week industry veterans David Daniels and Nicholas Einstein of The Relevancy Group released a major new research paper entitled, “THE POWER OF EMAIL VERIFICATION AND MULTI-METHOD HYGIENE” which was sponsored by Webbula.
According to a study, email delivery rates have dropped drastically over the past three years, dropping 87% as of the second half of 2018. In addition, only 53% of marketers are very confident in their email verification and hygiene solutions.
However, those using a multi-method verification and methods of hygiene outperform those that didn’t.
The findings will be discussed in a webinar on Thursday.