1. New Year’s Email
Both seasoned and green email marketers alike have most likely already blasted their lists with messages throughout the holiday season. Why not set your business apart and send something prior to the New Year as well. Make certain to make the message worthwhile to your reader, so it’s more likely to get noticed and not thrown in the bin … like the gross fruit cake from Aunt Mela.
Consider sending special offers to your subscribers that you are otherwise not listing on your Social Media feeds or website.
2. Spread Some Holiday Cheer On Social Media
Social media is the perfect way to get customers excited about 2018. Consider a new, festive avatar or header photo that will hopefully attract some interest in your followers’ newsfeeds.
This is also a great place to promote New Year’s specific products or services.
3. Throw a Social Media Party
People look for all sorts of different ways to celebrate New Year’s Eve. Restaurants charge a big chunk of change for special menus and clubs bring in famous DJs, but not everyone wants to drop a lot of cash or stand in lines for hours to celebrate.
A few years ago, West Elm ran a “24 Days of Deals” campaign with daily deals and free extras for email subscribers. Consider translating that idea into a creative New Year’s “countdown” contest or even viewing party. Give discounts or prizes away for each hour, making it interesting enough for them to stay and watch the whole way through.
Just don’t forget to advertise. Be sure to spread the word early via your social media and email channels.
9. Customize Your Content.
Remember that the general rule for content marketing is to create material that adds value to your customers’ lives. Maybeline for instance, shared a video on how to slay your New Year’s look:
iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/R_kk3k9hpuY” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen>
Consider doing something similar but around your product or service of choice.
Photo credit: Flickr
