During the first few months of the new year, many of us jump on the resolution bandwagon and vow to keep our efforts for the new year on track. That is until the latest and greatest technological advancement crosses our path and just like that our good intentions are out the window.
When it comes to planning in the world of marketing technologies, it is important to attempt to be ahead of the curve when adopting new trends into our current plans.
Is this a tall order? Not really. It will just take a bit of effort to take on new technologies smartly, have a pre-planned implementation strategy, and of course ensure your company is empowered to take advantage of the latest technologies.
Below you will find the top 3 martech trends that will dominate 2019.
1.Chatbots
Research from Gartner shows that by 2020 nearly 85% of all customer interactions will be handled by chatbots. And by 2022, it is estimated that business will have saved over 8 million dollars by utilizing this kind of technology.
Chatbots can be integrated with a website, an application, and even with a social media platform. They also gather user information that can later be used to better tailor marketing strategies.
With the chatbot marketing on the rise, it is now even more important than ever for businesses to see how they might integrate it into their own marketing strategies.
2.Artificial Intelligence
Artificial intelligence will most certainly be a prominent part of the marketing world, since AI is already now pushing customer division, retargeting, and push notifications, etc, etc. Heck, it’s even creating content now.
You are seriously falling behind if you aren’t already have a working portfolio with a high alogation to AI. Blueshift found that 28% of marketers are using AI for product recommendations and another 26% fo campaign optimization.
“Marketers should look to how they can use AI as a way to understand what content a potential customer is consuming, whether it is marketing generated content, support or technical documents or user-generated, which will allow for more personalized customer experience and high customer satisfaction,”
-Lisa Matherly, VP of Content Marketing at McAfee.
In 2019, we should expect to see more marketers set-up predictive lead scoring, deploy complex trigger-based campaigns and invest in greater depths of dynamic content to serve customers at every phase of the user journey.
3. Video
Video content has continued to win the race of most successful medium of marketing in 2018 and this is most likely to continue into 2019. 80 percent of what we consume online will soon be video. Let’s face it, our attention spans these days isn’t the most robust! Most would rather watch a video than spend more time reading an article online.
All the top social networks seem to be more than ready to feed our continually growing need for live video. It began back in the day (April 2016) with Facebook Live and has since expanded to YouTube and Instagram. The Live medium increases integrity in a brand.
Video content continues to rule – in fact, 80 percent of what we consume online will soon be video content. And our obsession for live video continues to explode. It started with Facebook Live interviews and has expanded to YouTube and Instagram go-live options. Live videos increase the trustworthiness and authenticity of a brand, so it is a social channel tool that should not be ignored – but it has to be done right with engaging, exciting, and short content, as video snacks are the overwhelming preference of web surfers today.
This year, live video feeds will continue to grow, however the most important aspect of successful video going forward will be originality. Anyway to encourage user engagement, will quickly overtake the almost extent medium of moving pictures.
Photo by Liam Charmer on Unsplash
Love the fact you used my image I posted on unsplash for this article! It’s so cool!!! awesome post also!
Liam… It was a perfect fit!