Here are the top stories this week:
(0:38) – TikTok is gearing up a self-serve ad buying platform that aims to make it much easier to advertise on the platform.
(1:38) – Sandra Bullock and Ellen DeGeneres have teamed up to file a lawsuit against sites that are fraudulently using the pair’s star power to sell health products without their permission.
(3:14) – Shopping ads have now been extended to YouTube and will be shown on the YouTube home feed and in YouTube search results.
(4:20) – The FTC sued a publisher called Agora Financial, LLC, for tricking senior citizens into buying fake products.
(6:05) – Leaked documents show Facebook leveraged user data to fight rivals and help friends.
(10:38) – The FTC released a new guide for online influencers that outlines the agency’s rules for how influencers can properly comply with the law.
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Sources:
- https://adexchanger.com/ad-exchange-news/groupm-na-ceo-castree-leaves-tiktok-is-testing-a-self-serve-ad-platform/
- https://www.theguardian.com/film/2019/nov/06/sandra-bullock-ellen-degeneres-lawsuit-fake
- https://searchengineland.com/google-extends-shopping-ads-to-more-youtube-inventory-324517
- https://www.ftc.gov/news-events/press-releases/2019/10/ftc-sues-publisher-targeting-seniors-phony-diabetes-cure-money
- https://www.nbcnews.com/news/all/leaked-documents-show-facebook-leveraged-user-data-fight-rivals-help-n1076986
- https://www.ftc.gov/news-events/press-releases/2019/11/ftc-releases-advertising-disclosures-guidance-online-influencers
