What is Binom?
Imagine having a bird’s eye view of all your affiliate marketing campaigns. That’s exactly what Binom offers—a state-of-the-art affiliate tracking software that makes you feel like you’re in the cockpit of a high-tech jet, minus the turbulence.
Established in 2015 by seasoned affiliate marketers who were fed up with the lackluster options available, Binom was born out of pure necessity. These marketers knew all the ins and outs and must-have features of a tracker because, let’s face it, they’d been there, done that. They designed Binom to be user-friendly and %packed with powerful features that you didn’t even know you needed but now can’t live without.
Binom Tracker Features
In this section, we will delve into the standout features of the Binom tracker that set it apart from its competitors. From robust analytics to intuitive design, each feature plays a crucial role in optimizing your affiliate marketing strategies, ensuring you have all the tools necessary for success.
Unlimited Traffic Volume and Efficient Storage Capacity
As a self-hosted tracking tool, Binom allows you to create hundreds of campaigns and track millions of clicks without limit. The only thing that limits you is the size of your own server.
But what’s even better with Binom v2.0 is that the space occupied by clicks is now half of what it used to be. In the past, one million clicks used 3 GB storage. But now, only 1.5 GB is enough. This means data storage is more efficient and you can store more data within the same server! Pretty neat.
Ultra Fast Click-Processing and Reports Generation
When it comes to the world of affiliate marketing, where every click could be worth its weight in gold, speed is everything.
Enter Binom Version 2.0, the Usain Bolt of affiliate tracking software. With a jaw-dropping maximum CPS of 3000, it’s not just fast; it’s a rocket ship compared to Version 1. Imagine going from a Toyota to a Tesla Roadster overnight. That’s the kind of upgrade we’re talking about here.
But there’s more. Report generation speed in Version 2.0 can be up to 30 times faster. Yes, you read that right. Thirty times. You want a report? Blink, and it’s there. This kind of speed is crucial for making those split-second decisions that can make or break your campaign.
And while Version 1’s click capacity topped out at 17 million clicks per day, Version 2.0 smashes through that ceiling with an astonishing max of 260 million clicks per day. That’s more than 15 times the capacity!
Click and Landing Page Protection
Binom helps protect your campaigns with the help of MagicChecker and Adspect integration. Both these tools recognize VPN and proxy traffic through a database of IPs. This allows you to identify clicks as they come in and redirect them to a different path.
If you’re running affiliate offers in strict advertising platforms like Google Ads, Meta Ads, Yandex, TikTok, and so on, you would also need a reliable cloaking tool to help you avoid getting banned. Adspect can also help you with that. All you need to do is connect your Adspect account to your Binom instance and create a rule on where to send bot-detected traffic.
Adspect’s module is already automatically integrated into Binom and is installed on your server. This means there’s virtually zero time loss when the tracker communicates with Adspect’s servers for IP checking.
Binom helps affiliate marketers keep their landing pages safe from competitors and prying eyes by ensuring direct access protection. The software checks the time difference between the click and the opening of the landing page—if it takes too long, a blank page is shown instead.
Additionally, it verifies IP and User Agent matching to enhance security further. This means your valuable landing pages stay off-limits to those who shouldn’t see them.
Landing Page Integration
In the old-school campaign setup, you’d typically have your tracker redirect from the campaign link to the landing page link. Standard stuff, right? But here’s the kicker: this extra step can slow things down and cause traffic loss. Not exactly ideal for anyone looking to optimize their campaigns.
But with this tracker, you can say hello to integrated landing pages! This feature essentially skips the middleman by loading your landing page directly onto the tracker server.
Your pages load faster, which is crucial because we all know how short attention spans are these days. When someone clicks on your campaign link, the tracker dynamically loads the integrated landing page instantly. No delays. No lost traffic. In short, no headaches.
And if you ever need to swap out your landing page? No problem! You’ve got full control.
Extensive Tracking Functionality
Binom 2.0 offers an unparalleled tracking functionality, boasting not only a robust set of over 30 ready-made tokens but also the ability to create an additional 30 custom tokens for your affiliate offers.
This feature lets users customize their analytics to fit their needs. You can track and pass important data points that other tools might miss. It’s all about making your experience better and more relevant.
With the additional option for up to 30 events, Binom provides what may well be the most comprehensive list of tokens we’ve seen on the market.
Note: Up to 30 tokens (whether custom or ready-made) can be added to campaign links for use in your traffic source.
Enhanced Analytics and Reporting Capabilities
You get multi-level reports that allow you to drill down up to five levels deep. This means you can dissect your data from multiple angles, giving you unparalleled insight into your campaigns. And the flexibility doesn’t stop there. Each level in the report can be dragged and dropped, letting you rearrange the information to suit your needs.
Variety is another strong suit of Binom’s new version. With over 30 standard reports, including the latest additions like Landers report, Offers report, and Affiliate Networks report, you’re well-covered. These reports are ready to use right out of the box—no need to set them up manually. Just a click, and you have all the information you need.
But, of course, you have the option to create your own report and save it for future use.
Download these insightful reports in CSV. And get ready—charting capabilities are expected to be enhanced by the end of 2024.
Smart Rotation
The available options are:
- Smart Rotation Path
- Smart Rotation Path & LPs
- Smart Rotation Path & LPs & Offers
- Fix on Paths
- Fix on Paths & LPs
- Fix on Paths & LPs & Offers
- Top to Bottom
Smart Rotation isn’t just a fancy term. It’s a practical solution for rotating your landing pages and offers within a campaign intelligently. By default, traffic is distributed evenly and randomly across paths, landing pages, and offers.
But let’s be honest—random isn’t always effective. If a user has already seen one of your landing pages, showing them the same page again isn’t going to boost your conversion rate. Smart Rotation ensures they see something new on subsequent visits, increasing the likelihood of engagement and conversions.
Want to prioritize certain offers? You can easily set the weights of the offers so the hottest ones get first dibs on unique clicks. Just make sure your priority offers get the highest weight.
But what if you need more control? The ‘Fix On’ smart anchoring function lets you fix a click to a specific route or part of it. This means if you want a user to follow a specific path but see different landing pages and offers, you can do that.
Alternatively, if you have strict requirements for what a user should see on each visit, use the ‘Top to Bottom’ function. This allows you to show elements in a specific sequence. For instance, Lander #1 on the first click, Lander #2 on the second, and so on.
As a bonus, you can sign up and enjoy a 30-day free trial of the tracker’s full version plus 40% discount for the next payment. You don’t have to provide any payment details for the trial. Plus, their support team can provide assistance with tracker installation at no additional cost.
