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The Psychology of Colors in Marketing [Infographic]

Color is a meaningful constant for sighted people as well as a super powerful psychological tool.  Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Countless studies have found that

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Green Coffee Bean Manufacturer Fined $3.5 Million for Allegedly Misrepresenting Aspects of Flawed Study

Applied Food Sciences, Inc. (“AFS”), has settled Federal Trade Commission charges that it used the results of a flawed study to make baseless weight-loss claims about its green coffee extract to retailers, who repeated those claims in marketing finished products to consumers. The FTC complaint alleges the study was hopelessly flawed

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