Affilate Marketing Inside Scoop
Adsterra, a leading global advertising network, has announced the launch of a brand new, highly customizable ad format - Social Bar. Social Bar is a new revolutionary ad format developed by Adsterra. A/B testing has shown it has extremely high engagement and conversion rate, outperforming other formats. Social Bar’s non-intrusive design
Read More
The Federal Trade Commission recently announced that it approved modifications to its 2012 privacy order with Facebook. The FTC voted 3-2 to modify the 2012 Facebook order with the updated provisions included in the 2019 settlement. Commissioners Chopra and Slaughter dissented. The modifications include provisions that were incorporated in the record-breaking
Read More
Currently, the customers are overwhelmed by a variety of offers. They can be on a walk in the park, browse their social media boards, watch TV, or wait in line for the doctor - everywhere, whether they want it or no, they are the recipients of advertising. What can you
Read More
COVID-19 has been declared a pandemic by the World Health Organization. As a result, deceptive digital advertising and marketing activities, as well as price-gouging issues related thereto, come with heightened legal risks and consequences. The Federal Trade Commission made clear that COVID-19 will be a top enforcement priority. On March 26,
Read More
In February 2020, the Federal Trade Commission announced that it is seeking public comment on whether to make changes to its Endorsement Guides (the “Guides”) as part of the FTC’s regular review of current FTC rules and guides. Last amended in 2009, the Guides are intended to ensure that advertising
Read More
The Federal Trade Commission’s enforcement authority, including its ability to obtain equitable monetary relief under Section 13(b) of the FTC Act, is under siege. In fact, three cases are now pending Supreme Court review have the potential to significantly threaten the FTC’s enforcement authority. Calendar year 2019 brought landmark decisions in
Read More
Contempt Action Against Dietary Supplement Marketers FTC lawyers require that dietary supplement marketers possess a “reasonable basis” for making representations pertaining to the purported health benefits of dietary supplements and nutraceuticals. More specifically, marketers must possess “competent and reliable scientific evidence.” The Federal Trade Commission also requires that marketers comply with stipulated
Read More