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FTC Provides Influencers and Brands Courtesy Reminder to Clearly Disclose Material Connections

  The Federal Trade Commission recently circulated in excess of 90 letters to influencers and marketers reminding them of obligations to clearly and conspicuously disclose material connections in the context of social media promotions.   The letters were sent following a review of a number of Instagram posts by celebrities, athletes and

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Congress Sets Sights on Recurring Revenue Marketing Model

  “The Unsubscribe Act” was recently introduced in Congress.  It is designed to protect consumers from automatic monthly charges via marketing campaigns that fail to clearly and conspicuously disclose material terms prior to the entry of billing information. Trial offers, automatic subscription renewals and continuity plans are prevalent in the dietary supplement

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FTC Drops Hammer on SPAM Email Marketing and Unsubstantiated Weight-Loss Claims by Diet-Pill Marketer

The FTC has announced that three Florida-based affiliate marketers charged with using unlawful SPAM email, false weight-loss claims and phony celebrity endorsements to market bogus weight-loss products will pay $500,000 to settle Federal Trade Commission charges.  Terms of the settlement also prohibits the defendants from the deceptive advertising and marketing

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Changes to TCPA Related-Issues Likely Under Next Chairman of FCC

On January 23, 2017, President Trump appointed Commissioner Ajit Pai to serve as the next chairman of the Federal Communications Commission.  Pai was appointed to the FCC in 2012 and has vehemently criticized the FCC on TCPA rulings and orders.  Many believe that his appointment will result in significant changes

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Soon to be illegal to punish customers who criticize businesses online

Congress has just passed a law further protecting the right of the US consumer, essentially saying it is A-OK to post negative reviews or slander online in regards to a particular business without fear of that business seeking some sort of retaliation. The bipartisan Consumer Review Fairness Act was passed by

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