Affilate Marketing Inside Scoop
I KNOW you aren't one of the gazillions of website owners that has sent traffic directly to your home page and assumed that your visitors would find all your promotions on their own. You can't be! Because you KNOW better. Right? Well according to MarketingSherpa's Landing Page Handbook (2nd Edition), 44 %
Read MoreThe folks over at MDG created and infographic showing the abundant power of image optimization and how it affects both traditional desktop and mobile marketing. (click the image for a full-size view) Infographic by MDG Advertising How will you use images in your future marketing campaigns?
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In last week’s post we touched on 5 very important email marketing strategies, however we neglected to talk about the big mobile elephant in the room: Mobile marketing - specifically optimizing your outbound emails for mobile. Like we have said previously, mobile email opens have seen an explosive growth recently. They
Read MoreThere is tons of talk and hoopla surrounding mobile marketing these days. Since it's a relatively new arena there isn't yet too much overcrowding or high stakes competition. However, with every new technology come new challenges and it could become relatively easy to fall and trip onto the wrong
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We could all agree that 2013 was a huge year for pay-per-click management with the cyclone of changes that arose, both interesting and sometimes frustrating results. Now moving forward into the current year, 2014, Google is again hammering us with changes. Granted, the industry at large is constantly in a
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Mobile discovery continues to be a challenge for many advertisers and developers. Getting app installs can be easy if using incentivized traffic; however, if the goal is to engage consumers, the challenge can be much more daunting. This is where affiliates can play a vital role in helping cost-per-install (CPI)
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Matomy now offers performance-based solutions for Facebook advertisers TEL AVIV and NEW YORK (October 22, 2013) — Global performance marketing company Matomy Media Group today announced the acquisition of Adquant’s social advertising agency, which was formerly known as Adotomi. Adquant will now focus solely on being a technology provider for its
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