FTC Announces Campaign to Help Businesses Strengthen Cyber Defenses

The Federal Trade Commission has recently announced plans to launch a national education campaign to assist small businesses strengthen their cyber defenses and protect sensitive data that they store. As outlined in a new Staff Perspective report, the FTC will develop and distribute reader-friendly educational materials with information about cybersecurity that

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5 Awesome Way Thank You Pages Will Boost Conversion

Conversion, conversion, conversion!  The three C’s to any online marketing campaign. Yes, do your happy dance or have a mental party, but don’t think your job is done - yet.   You are on a role.   Your page visitor is already strolling down that “yes” path, they are engaged, and seemingly loving

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No TCPA Vicarious Liability Without Ratification

The Ninth Circuit has ruled that payday lenders and two marketing companies were not liable under the Telephone Consumer Protection Act by virtue of working with a lead generator that utilized automated dialing equipment to disseminate text messages. Here, the lender had separate agreements with a marketing company (LeadPile) that purchased/sold

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