FTC DNA Testing Privacy Investigation

In 2017, Senator Chuck Schumer urged the Federal Trade Commission to investigate DNA testing companies in an effort to ensure that data collection and use practices comply with applicable privacy laws, including those that prohibit the sale of information contained in DNA databases to third-parties without consent. Recent reports indicate that

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The Periodic Table Of Email Deliverabilty [Infographic]

I don't know about all of you, but if I see another article regarding when the best time to schedule that next email campaign... I'm probably gonna scream.  Ok, maybe I won't actually scream, but I'll definitely give an aggressive eye-roll. The folks over at Moosend actually did put together a

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How To Approach People at Networking Events

You have heard this a million times, if not more, “One of the key strategies for every entrepreneur is to build, maintain, and nurture a network.”  For many this comes naturally. The gift of gab some would say. Although approaching others at a networking event, should be more than just about

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Follow the Influencer to Follow the Money [Infographic]

Influencer marketing is on the rise. With 39% of marketers planning to increase their influencer marketing budget in 2018, and 19% planning to spend over $100k per program, the growth of this industry simply can't be ignored.  The infographic below, created by St. Joseph Communictions, outlines the industry's growth over

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