Hold on to your chair! Buckle up buttercup! It’s about to get real…
Ha! No seriously. If branding yourself to the millennial crowd via Instagram is your thing, then have we got the news for you.
Instagram is expanding its Shopping function beyond the main feed into its Stories channel. This will allow businesses to tag products in their time-sensitive content, thus enabling consumers to seamlessly shop directly from these posts.
Game changer, for sure.
“Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere,” said an Instagram spokesperson. “From Adidas and Aritzia to Louis Vuitton, people have been able to shop from their favourite brands around the world, and now you can shop these businesses in Instagram Stories.”
Instagram Stories are accessed by 300 million or so users each and every day. The channel has become increasingly important for marketers looking to promote products to their consumers.
Shopping on Instagram has allowed us to differentiate between the posts that get a lot of likes vs actually driving sales,” said Louise McCabe, spokesperson for luxury retail platform SilkFred. “It has helped us to identify the products that get the most taps to shop, so that we can focus more on those products and drive overall revenue from Instagram.”