Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform   -       Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising -       In line with stated strategy of investing in proven innovative technologies -       Total consideration of $17.6m -       Transaction follows recent announcement of strategic partnership with Publicis Groupe   TEL AVIV and

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California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-SPAM statute "merely because it does not identify the official name of

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2014 Holiday Retail Audit: Hidden Opportunities Revealed for Competitive Differentiation in Time for Holiday

A survey carried out by eBay Enterprise of over 1,000 online retailers revealed that retailers are prioritizing investments in marketing, customer service and price over strategic infrastructure. Retailers have refocused their efforts on ramping up their marketing campaigns by investing in data capture and analytical software including email promotions, social

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FTC Action Alleges Violations of the Restore Online Shoppers’ Confidence Act Against Internet Marketers

At the Federal Trade Commission’s request, a U.S. district court has temporarily stopped a group of marketers in Nevada and California from conducting business using “FREE” trial offers and health claims that the FTC charges are deceptive and illegal to pitch green coffee bean extract and another dietary supplements.  The

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