Have you ever chosen a root canal over sitting down and writing copy?
Not all affiliates think of themselves as copywriters. Not all affiliates sell a lot of stuff either. It seems to be a common thread amongst the most successful affiliates though. And why wouldn’t it be? Copywriting is part of the job
Affiliates are ALWAYS writing copy! Think about it. You write copy for
- PPC ads
- Blog posts
- Pre-sell letters
- Author bios
But for whatever reason, some of us just don’t get it. There’s a mental block. No matter how hard you try your copy just sucks.
Well I’m here to tell ya – it doesn’t have to be that way.
Below is an interview that was done on Mixergy.com featuring Neville Medhora. He’s the guy who writes the copy for the wildly successful app sumo. It’s entertaining, full of great copy tactics, and best of all easy to understand. Neville has a very specific style. That doesn’t mean it has to be your style too. It just means he’s different. And that’s a very very good thing in this case.
Good copy connects with the reader. Neville shows you how to do that in this interview.
Even if you don’t particularly enjoy him or his style understand that it’s all part of the lesson.
*There’s definitely some adult language in this one so if that bothers you – Don’t Watch!