Twitter and Instagram are fighting over your digital images. Yesterday Twitter launched their rumored image filters. The release happened on the same day that Instagram updated their app with new filters and camera function. It’s all so very not-coincidental.
Twitter’s blog broke the news like this:
Starting today, you’ll be able to edit and refine your photos, right from Twitter. The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet. We’re grateful to our partner, Aviary, for powering our filters and effects.
As soon as Instagram sold to Facebook and not Twitter the battle over sharing your mobile images began. Today, it’s a lot harder to share your Instagram images via Twitter and vice versa. Each want you and your images and neither want you to use the competitions site.
There Can Be Only One
Twitter is the new kid on the block for sure. They’ve only got 8 filters to Instagram’s 18. But that’s not really the measure of an image based social networks worth. What’s more important is audience.
While Twitter is huge and there are a million things being shared every minute, Instagram is specifically for sharing images. It’s a subtle difference. Those on Instagram are much more likely to be interested (read socially interact) with your images than on Twitter. That’s the long and short of it.
So which social platform will you use to apply filters and share with? Let us know in the comments below.