The creator of Tracking 202 has released a new competitive intelligence tool. Just like T202, it’s free and it’s awesome.
Follow.net makes it easy to track what your online competitors are doing. It gathers a ton of information about their site and how they advertise and collects it into a handy dashboard for you to review. All you have to do is download it (it works on most browsers) and you’re good to go.
With Follow you can find out:
– Alexa trends
– Compete rank
– keyword data
– PPC spend and competitors
– Text ads
– Banner ads
– Who Is info
and a lot more.
Pretty impressive for a free tool. You’ll be able to save hours in data collecting time alone.
Another cool feature is that you can choose to “follow” your competitors. When you do this Follow.net will keep track of what they’re up to and let you know when they make changes. For example If their top banner ad changes, they’ll let you know.
Competitive intelligence just got a little bit easier with Follow.net. Click that link to see their video and download the tool.