What’s this new word being thrown around – Marketing Automation?
According to Wikipedia–
“Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”
GrowthHackers recently stated –
“It’s no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities.
However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology.”
That leaves open the questions of what types of problems are there lurking below the surface and where do the improvements need to be made. Check out this well put together infographic from the team at Uberflip to find out more.