A couple of weeks back I posted the first part of this article that listed 10 of the top online marketing tools that everyone who is either deeply entrenched in the internet marketing game or those who are just looking to get their feet wet should be using. This week I thought I would continue sharing the wealth of knowledge that I’ve assimilated over the last decade or so while working in this genre.
Most of these tools are ridiculously easy to implement and use in your business. They are simply some of the best tools that will get you up and running while pulling in those profits quickly. It would take only one of the 15 that I’ve listed out for you to take your business to the next level.
Let’s get to it….
- LeadPages – Should be every beginners or “down and dirty marketers” #1 resource for developing landing pages, thank you pages, and even webinar opt-in pages.. the whole kit and kaboodle.
It has everything you need to develop a super sweet conversion optimised, lead capturing machine. The platform generally offers anything you need to construct a marketing funnel without having to know how to code.
- ClickFunnels – ClickFunnels is a relatively new product developed by Russell Brunson and his team. This is another LeadPages type option. But unlike Leadpages that only allows you to create single standalone pages this will allow you to create basic to high transforming sales pages along with the entire sales page funnel without the need for an outsourced coder.
With ClickFunnels you can easily create:
- Optin/Lead Capture Funnels – Used to capture email addresses of your visitors and grow your mailing list.
- Sales Page Funnels – Create this to sell products and services, with the ability to add any upsells/downsells to your sales process.
- Webinar Funnels – Useful for helping people register for your webinars.
- Membership Sites – Generate a recurring income by creating a full blown membership site.
- Trello – This is an awesome accessory rich project management tool that makes collaboration with others easy. It can be used with a team of people or solo to keep your own self on track and organized.
Trello uses the Kanban method of working, where items move through different states across the board, which makes it super popular with software developers. Don’t let that put you off though, since it’s set up is inherently visual (some might say even pretty), and easy to use.
Best yet, it can be modified to your specific style of project management by integrating with several other apps and services that will do nothing but ramp up the already powerful free tool. Here are just a few:
- Ganttify to create Gantt charts for a high level overview of a project.
- Harvest for time tracking directly from Trello using a Chrome browser addon.
- Flowdock to add notifications from particular Trello boards.
- Zapier ‘zaps’ that trigger actions in Trello from events other systems.
- IFTTT doesn’t have direct integration with Trello but lots of people have created ‘recipes’ that make it work using the intermediate step of email to generate cards.
There is even a public Trello board with all the resources one could ever dream of.
- GoToWebinar – Granted I don’t personally use this often, but when I do it’s because either myself or a client is putting on a webinar for either a launch, coaching, or training videos for your products. They offer a free 30-day trial that is well worth the hassle of putting in your email for.
This service provides hands-down the best comprehensive, user-friendly webinar service out there. They have tons of tutorials to get even the non-internet savvy user started.
Just have your leads sign up via a webinar page and they will be automatically pushed a reminder invite hours before the time of the webinar. You of course have the option of allowing only the presenter to speak, record the entire session, and see how many attendees were present and at what times they dropped off.
- AWeber – If you don’t know what AWeber is, we should probably have a one on one talk soon.
Sure there are other email list servers out there, some of them even cheaper. Have I used them? Sure I have. It’s like split testing a new sales page, you have to try them all out and weigh their pros and cons. It all simply boils down to that without a solid email list server, your small business will most likely continue to be just that – a small business.
AWeber starts with plans as low as $19 per month.
Again, I pose the question to you – what tools as an internet marketer are you using that have taken you to the next level?
We would love to know what has worked or not worked for you in the comments below.