Millions of animated web banner ads will stop working as of today, Tuesday, September 1, 2015. Google’s Chrome web browser will no longer support online advertisements that have been created using Adobe Flash animation. Google’s initial announcement happened back in June giving all marketers the heads up that the Flashpocalypse was coming.
Wait .. what? Isn’t Spotify, Pandora and sites like Comedy Central still built on Flash?
Yes, they are. It seems that Chrome will just be targeting animated advertisements that use flash.
So what will happen to these ads?
They will appear frozen or grey, or not at all. In the words of Google, these ads will be “paused.” “In June, we announced that Chrome will begin pausing many Flash ads by default to improve performance for users,” Google said in an AdWords blog post. “This change is scheduled to start rolling out on September 1, 2015.”
This isn’t the first Flash call out. Flash has long been anxed from the iPhone and iPad and was temporarily blocked from Firefox earlier this year.
Is this the end of this software’s dominating 15 year reign?