If you haven’t heard the words Pokemon Go in the last week, then you have likely been living under a rock. Nintendo’s surprise hit mobile app seems to be what everyone is talking about at one point or another.
The location based game, which came out last Thursday, uses augmented reality to place Pokemon characters in the real world for users to find and catch. It is so popular that it has increased Nintendo’s company value by 7 billion dollars. It has been predicted that the app will surpass even Twitter in amount of active users in the next few days.
The AR game became popular almost immediately and already has small businesses tweaking their in-store marketing to match the hype. Since July 6 the game has been mentioned on Twitter 6.6 million times, with 59% of that coming from younger males. According to research done by Spredfast, the discussion peaked Sunday night at 10 pm, when 130,000 tweets calling out the game were being posted during the hour.
Spredfast also offered up the most popular areas for the game: Culver City, Houston, San Antonio, and Manhattan were the busiest according to the social media company. And by busiest we mean the most active across all social media platforms as far as chatter concerning the game.
Of course, the savvy small businesses have been quick to jump on board and chat with people playing the game.
Just check out the tweets from these well known brands:
Others that have jumped on the bandwagon include: Southwest Airlines, Sprint, and Walmart.
How can you the hottest summer game to boost your business? Be sure to share your strategy in the comments below. We would love to hear all about it!
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