Cash is often low or at a premium in most startups. And since 90% of them often fail, there is no need to dump thousands of dollars on paid advertising right from the get go. A smarter more intelligent move is to explore the hundreds of free ad options available.
One of the main ways to advertise for free and grow your site, is by blogging and generating backlinks which will in turn bring in more viewers to your site.
Backlinks, also known as inbound links, are links pointing to your web pages from external websites. Search engines like Google view these links as an important indicator of your site’s quality, since another webmaster viewed your website as worthy of a link. In fact, links to your site are the #1 SEO Signal considered by Google. Think of it like voting – websites with the most links rank highest.
There are many ways to build backlinks to your site, some ethical and others that would fall into the “black-hat” or more frowned upon marketing methods. The infographic below lays out 25 of the most popular ethical and effective ways of building high quality backlinks to your site.
Infographic source: Marccx Media