Today Facebook announced that it was rolling out an update on it’s plan to tackle fake news. While on the surface the update appears bot be giving users context for the news stories they read, the update also has a less obvious secondary purpose: Showing you which of those on your friend’s list are sharing fake news stories the most.
This update that is new to us, actually first tested last year. How does it work? By tapping on the “i” icon next to the story’s headline, you’ll be shown the source’s Wikipedia article, related articles, and a map showing where the story has been shared before, and who shared it.
Most of us already have our primary friend’s list figured out when it comes to their viewpoints, and thus already know which of them are probably going to be on the receiving end of old “unfriend” or “unfollow” boot during the next election. But for those of us that actually use our pages for more of a business or networking platform, you will now be able to see what those unknowns have been sharing and where it comes from.
Pretty handy when it comes to how to market to them.
According to Facebook’s developers, the original idea came from the “Related Articles” you can find under news stories on your feed. In order for this to work, the authors of the stories have to have author tags implemented on their page.
The update is available for everyone in the US as of today.
Do you think this will help or hurt your social media marketing efforts? We would love to hear about it in the comments below.