A study on influencer marketing by SocialPubli.com found that email marketing came in dead last in ROI. Of 150 marketers polled, only 2% say email produces the best ROI.
In contrast though, 35.3% cited influencer marketing, while 29.4% named SEO, 21.6% cited social ads and 11.8% named SEM.
A mere 26%, cited that engagement is the leading metric, and for 19% it’s reach. Another 13% each measure website traffic 13% lead generation.
“It’s encouraging to see that marketers are starting to transition away from vanity metrics towards the use of more solid KPIs to determine the success of partnerships as they hone in on what’s working and what isn’t seeking higher ROIs,” states Ismael El-Qudsi, CEO of SocialPubli.com.