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Most Common Words or Phrases that Will Get Your Email Deleted

The written word can more often than not be misunderstood or misconstrued. The make up for the tone of voice that is unmistakable in person, you have got to carefully and tactfully choose the proper phrasing.

For instance, I find that when I’m personally writing a message (be it text, email, or message) to my friends or family I tend to overuse the exclamation point or CAPS to indicate my exuberance towards a particular subject. Sometimes, though, not even an excited piece of punctuation is able to fully get my feelings across to the reader properly.  Or worse, my words are misunderstood in a negative way.

Before you dash off a hasty email correspondence – broadcast message to your list, customer service message, or even a simple message to a colleague – check out these common but mentally unpopular lines that could have your readers opting out faster than it took you to hit send.

“Whatever you think”

This is normally uttered following a request for input, and in day-to-day life might be a perfectly fine response for where you want to go to dinner. In the business world, if the request was sincere but you either don’t have the time to deal with the back and forth or you believe your initial suggestion was truly the way to go, the three little words will very much convey your true feelings on the matter.


Amanda Hesser and Merrill Stubbs, co-founders of Food52, once commented that adding “just” to your emails makes you seem less confident. After taking a look at previous emails I’ve sent, I really have to agree.

“Just checking in” or “Just wanted to ask a question” downplays your request to actually get the ball rolling. Clearly you aren’t just checking in; your time is valuable and you deserve to know what is going on.


“Actually” may very well be the new “literally” or “basically” in emails. The problem with the word, is that it is often misused or thrown in where it doesn’t stylistically make sense.

“Kind of”

This one is self-explanatory really, or it should be. Using “kind of” or it’s equally disturbing counterpart “sort of” in an email comes across as vague or wishy washy, as if you aren’t totally committing to your thought.

“Please be advised …”

This phrase is way too often overused, with the majority of writers and readers believing that it puts a more professional tone to the correspondence.  Common sense might conclude that if you’re taking the time to write an email, the recipient already knows that your intent is to inform them of something. Telling them you are going to do so can and often does come off snarky and condescending.

“Please do not hesitate to contact me …”

Use of this phrase is once again stating the obvious. People will contact you if they’re interested in what you sent, if they have a question regarding your message, or even the product that they purchased. They don’t need an invite to do so.

In addition to the previous phrases you should also try to avoid the following words, since they have been so grossly overused they are often considered SPAM triggers – according to HubSpot.

Email Spam Words to Avoid


As seen on Buy Buy direct
Buying judgments Clearance Order
Order status Orders shipped by shopper


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While you sleep Work at home Work from home

Financial – General

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Quote Refinance Save $
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Subject to credit They keep your money — no refund! Unsecured credit
Unsecured debt US dollars Why pay more?

Financial – Business

Accept Credit Cards Cards accepted Check or money order
Credit card offers Explode your business Full refund
Investment decision No credit check No hidden Costs
No investment Requires initial investment Sent in compliance
Stock alert Stock disclaimer statement Stock pick

Financial – Personal

Avoid bankruptcy Calling creditors Collect child support
Consolidate debt and credit Consolidate your debt Eliminate bad credit
Eliminate debt Financially independent Get out of debt
Get paid Lower interest rate Lower monthly payment
Lower your mortgage rate Lowest insurance rates Pre-approved
Refinance home Social security number Your income


Acceptance Accordingly Avoid
Chance Dormant Freedom
Here Hidden Home
Leave Lifetime Lose
Maintained Medium Miracle
Never Passwords Problem
Remove Reverses Sample
Satisfaction Solution Stop
Success Teen Wife


Dear [email/friend/somebody] Friend Hello


Ad Auto email removal Bulk email
Click Click below Click here
Click to remove Direct email Direct marketing
Email harvest Email marketing Form
Increase sales Increase traffic Increase your sales
Internet market Internet marketing Marketing
Marketing solutions Mass email Member
Month trial offer More Internet Traffic Multi level marketing
Notspam One time mailing Online marketing
Open Opt in Performance
Removal instructions Sale Sales
Search engine listings Search engines Subscribe
The following form This isn’t junk This isn’t spam
Undisclosed recipient Unsubscribe Visit our website
We hate spam Web traffic Will not believe your eyes


Cures baldness Diagnostics Fast Viagra delivery
Human growth hormone Life Insurance Lose weight
Lose weight spam Medicine No medical exams
Online pharmacy Removes wrinkles Reverses aging
Stop snoring Valium Viagra
Vicodin Weight loss Xanax


#1 100% free 100% Satisfied
4U 50% off Billion
Billion dollars Join millions Join millions of Americans
Million One hundred percent guaranteed Thousands


Being a member Billing address Call
Cannot be combined with any other offer Confidentially on all orders Deal
Financial freedom Gift certificate Giving away
Guarantee Have you been turned down? If only it were that easy
Important information regarding In accordance with laws Long distance phone offer
Mail in order form Message contains Name brand
Nigerian No age restrictions No catch
No claim forms No disappointment No experience
No gimmick No inventory No middleman
No obligation No purchase necessary No questions asked
No selling No strings attached No-obligation
Not intended Obligation Off shore
Offer Per day Per week
Priority mail Prize Prizes
Produced and sent out Reserves the right Shopping spree
Stuff on sale Terms and conditions The best rates
They’re just giving it away Trial unlimited
Unsolicited Vacation Vacation offers
Warranty We honor all Weekend getaway
What are you waiting for? Who really wins? Win
Winner Winning won
You are a winner! You have been selected You’re a Winner!


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