Affilate Marketing Inside Scoop
The world of self-publishing is about to undergo a pretty big shift, set forth by the world's biggest publisher: Amazon. In a message posted on its website last week, the company announced plans to dramatically alter the way it rewards authors that are enrolled in its Kindle Unlimited program. As of
Read More"If you build it they will come." I literally cringe each and every time I hear someone say that in regards to anything digital marketing related. In reality, we all know that building it is just the first initial step in a long line of steps to success. After the
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Apple recently revealed at its early June Worldwide Developers Conference that the newest version of it's iOS 9 operapting systems will roll out this fall. What isn't openly discussed in this announcement is that this new iOS mobile operating system might prove to be extremely costly to the digital marketing field
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According to Wikipedia - "Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countrieswho have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them. Market segmentation strategies are generally used to identify and further define the target customers,
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It’s simple - Higher conversion rates means more customers, and more customers brings an increased profit potential. Every detail of your landing page should have a deeper purpose for being there other than the need to fill space. Everything from size and color of your CTA button to the length and
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A/B testing stands for "Always Be Testing," right? Of course I'm being tongue in cheek, but split testing is and should be a huge part of your marketing efforts. The headline, CTA button, or even the color scheme of your landing page, PPC ad, or even email could be a flop
Read MoreWhen it comes to writing a killer or winning headline, the value of the word 'amazing' simply can't be overstated. It turns out that including the adjective in your headline can compound your overall engagement by 262 percent. One should also specify content in category brackets such as: [Infographic], [Video], [Webinar],
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