Affilate Marketing Inside Scoop
Every business is different. Every organization has a different mission. Even competitors in the same market need unique brands. But every successful organization – including nonprofits – needs a marketing strategy if they want to stay relevant and continue growing. Louis Foong discusses the 6 fundamental components that must be applied
Read MoreSo much is written about marketing and sales, it’s hard to keep it all straight. Wouldn't it be great to have a clear, uncluttered, organized infographic that graphically summarizes all the core elements of a successful marketing strategy? Here it is. The six components follow one from the other in an
Read MoreMarketing is a rapidly transforming profession. Now more than ever, Marketers have to be proficient in and knowledgeable about a wide array of topics and skills. They have to speak all languages - part artist, part scientist. On the creative side, marketers must understand and be able to produce engaging written
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Over the past few years, the Federal Trade Commission has issued several statements and regulations that require search engines to make it clear what results are paid, and which are organic. However, as pointed out by both The Wall Street Journal and consumers, it isn't always as clear as it
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Amazon and Ebay have been dominating the online shopping marketplace for many years, but Alibaba, a comparably young tech giant from China, is swimming in profits and continues to heat up. Alibaba now has the biggest IPO of all time. But let’s start at the beginning. Alibaba Group was funded by
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In spite of the supposed preference for images and graphics, text-only ads continue to perform well on mobile devices. Google has just announced a plan to alter the format of their mobile Adwords. Michael Levanduski of Performance Marketing Insider reports that the new ads “will have a larger headline, which will
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Yahoo has been having a rough time of it the last several years. Until recently, the news has been mostly negative – a slow and persistent decline in revenue. But new CEO Marissa Mayer has embarked on a bold new direction, buying up all sorts of smaller tech firms. Now, her
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