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Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform   -       Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising -       In line with stated strategy of investing in proven innovative technologies -       Total consideration of $17.6m -       Transaction follows recent announcement of strategic partnership with Publicis Groupe   TEL AVIV and

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2014 Holiday Retail Audit: Hidden Opportunities Revealed for Competitive Differentiation in Time for Holiday

A survey carried out by eBay Enterprise of over 1,000 online retailers revealed that retailers are prioritizing investments in marketing, customer service and price over strategic infrastructure. Retailers have refocused their efforts on ramping up their marketing campaigns by investing in data capture and analytical software including email promotions, social

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