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Website Monetization for Publishers: Techniques for the Rest of 2019

The number of adblocking programs being downloaded is constantly growing at an exponential rate. Users are happy, as there’s almost nothing distracting them from their surfing, but publishers are not for obvious reasons. This article will be extremely helpful to those who suffer from adblocking software and would like to use

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How does a Programmatic Buying Platform work?

To catch users attention is getting more and more difficult. We have banner blindness, adblocking software and many others things that contribute to this problem. As advertising is changing and growing, a new trend has developed to solve such problems - Programmatic Advertising. One of its best features is to

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4 Best Ways to Get Ad Clicks

In this digital age, people are bombarded by advertising everywhere they turn.  Leaving most of us blind to the majority of all the sales ads that are thrown at us. We have all seen ads that grab our attention straight away.  But we have also seen ads that leave us shrugging

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EU Regulators Enforcing GDPR

The General Data Protection Regulation became effective on May 25, 2018. Since that time, European data protection authorities have aggressively initiated enforcement actions and levied numerous fines. For example, the U.K. Information Commissioner’s Office recently charged a Canadian company of misusing personal data of U.K. individuals for targeted advertising purposes, such as names and email addresses.

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