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2014 Holiday Retail Audit: Hidden Opportunities Revealed for Competitive Differentiation in Time for Holiday

A survey carried out by eBay Enterprise of over 1,000 online retailers revealed that retailers are prioritizing investments in marketing, customer service and price over strategic infrastructure. Retailers have refocused their efforts on ramping up their marketing campaigns by investing in data capture and analytical software including email promotions, social

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The Psychology of Colors in Marketing [Infographic]

Color is a meaningful constant for sighted people as well as a super powerful psychological tool.  Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Countless studies have found that

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