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Online News Consumption Changing from Curiosity to Spoonfeeding

Information these days doesn’t get found. It finds you. That’s the conclusion based on new internal data released by the New York Times, which shows their home page visitors dropping from over 140 million in early 2011 to just over 80 million in 2013. The reason is because “readers increasingly find

Facebook still has you under a microscope, but promises to learn and improve

OfferVault TeamOctober 7, 2014 Social Media Marketing 4

Facebook has been the source of some intense scrutiny lately as it has been revealed that the online social mogul has used accounts to conduct research on the billions of people who routinely log in to the website. Let’s think about that for a minute. Facebook has gathered unwarranted and

The Psychology of Colors in Marketing [Infographic]

OfferVault TeamSeptember 23, 2014 Affiliate Marketing, Blogging, Case Studies, CPA Marketing, ecommerce, Home Business, Mobile Marketing, Social Media Marketing 3

Color is a meaningful constant for sighted people as well as a super powerful psychological tool. Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Countless studies have found that

ALS Ice Bucket Challenge – What your business can learn from Sarah Palin

OfferVault TeamSeptember 10, 2014September 10, 2014 Social Media Marketing 2

The “Holy Grail” of any marketing campaign is being able to create viral meme’s on demand. So it is no wonder that when an idea like “planking” or the guy that raised thousands of dollars to make potato salad takes root, marketers start writing opinions about what we can learn

How to increase traffic the right way

OfferVault TeamSeptember 2, 2014 Affiliate Marketing, Blogging, CPA Marketing, ecommerce, Search Engine Optimization-SEO, Social Media Marketing 1

If you are reading this, you are most likely someone that has a web presence. Someone that has a business online that is in constant need of traffic. From a local company, a blogger, aspiring actress/singer on YouTube, fitness wannabe guru on Instagram, or that guy that sells random nicknacs

It’s ALL in the Name- Famous Rebrands [Infographic]

OfferVault TeamSeptember 2, 2014 Affiliate Marketing, Blogging, CPA Marketing, CPA Marketing, ecommerce, Home Business, Social Media Marketing 1

Will people remember your brand from years to come? Is it timeless or forgettable? What comes to mind when people see your logo or hear your brand name? Branding is a huge part of building a business that will stand the test of time. One that has loyal followers and consumers.

Statistics Highlight the Power of Social Media Marketing

OfferVault TeamAugust 20, 2014 Social Media Marketing 0

Long gone are the days where social media platforms such as Facebook and Twitter are banned from the workplace environment. Instead businesses are looking towards them more as sources for advertising their businesses. Millions of visitors land on social media sites each and every day, which equates to millions