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Sony Hackers Might Have Planted a Time Bomb Months Ago

We are now starting to get further in depth details on how the massive hack against Sony Pictures' network may have taken place. According to Bloomberg's interview with a security analyst at Trend Micro, "the hackers have probably been working inside Sony's systems for months."  Trend Micro is a security software

OfferVault TeamDecember 23, 2014 Industry News 1
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5 Must Try Social Media Analytics Tools

Whether you are new to the social media marketing game or not, one huge aspect that you need to be familiar with from the get go is analytics. Why use social media analytics tools? According to a recent report from Demand Metric and Netbase, marketers find social media analytics tools most valuable

OfferVault TeamDecember 23, 2014December 23, 2014 Social Media Marketing 1
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Is SEO Dead? [Infographic]

SEO is dead? Apparently that’s what some people have been saying for over a decade now. Despite this, SEO is still alive and kicking. Running and jumping even. There are reasons that SEO will never die. Search engines like SEO, and search engines tend to dominate the web. In addition,

OfferVault TeamDecember 17, 2014 Search Engine Optimization-SEO 3
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What Affects Ad Viewability?

What is Affecting Ad Viewability? You may think that placing an ad at the top of a web page is the best way to get noticed. This is not always true, however. An ad makes an impression on someone when at least half of the ad is in view for more

OfferVault TeamDecember 17, 2014 Affiliate Marketing 2
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5 Easy Ways To Instantly Create Urgency With Your Lead Pages

The time to create urgency is now! Studies have shown that creating urgency can improve clicks by three times or more. Time, scarcity and similar tactics as a call-to-action build urgency to respond for your audience.This creates more clicks and encourages full conversions at a faster rate. Follow these simple

OfferVault TeamDecember 17, 2014 Affiliate Marketing 3
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Facebook’s Slingshot hits 2.0

Facebook just can't stay away from the ephemeral sharing of photos and looping videos. Last week they reintroduced Slingshot, their effort to capture the millennial and teen appeal of Snapchat. They orignally launched Slingshot  back in June.  Many complained that it was too much work compared to it's chief competitor, Snapchat. According

OfferVault TeamDecember 10, 2014 Social Media Marketing 0
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Inbox by Gmail – About to Get Much Cooler

Inbox by Gmail will add a unified view, cross browser support, and so much more - eventually anyway. During a Reddit AMA discussion, Inbox announced a ton of new features that are currently in the works to debut "sooon." A unified inbox that combines emails addresses into a single view (about time!).

OfferVault TeamDecember 10, 2014 Email Marketing 1
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