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What Can Entrepreneurs Learn From Millennial Buying Habits?

It is generally an accepted belief that Millennials live their lives on the internet. We have all witnessed the familiar behavior - hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps. New data, however, suggests that the

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POF -Case Study: The Impact Of Images In Online Ads

OfferVault TeamJanuary 25, 2012January 25, 2012 Case Studies 7

(On Facebook/PlentyOfFish Style Ads) The following case study provided by AdChop.com analyzes the effect that images can have on an advertiser's ROI. These ads were part of a campaign that was run on PlentyOfFish.com to promote a dating website for single parents. PlentyOfFish offers many ad formats including the "Facebook" format that

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