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How does a Programmatic Buying Platform work?

To catch users attention is getting more and more difficult. We have banner blindness, adblocking software and many others things that contribute to this problem. As advertising is changing and growing, a new trend has developed to solve such problems - Programmatic Advertising. One of its best features is to

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What Can Entrepreneurs Learn From Millennial Buying Habits?

It is generally an accepted belief that Millennials live their lives on the internet.  We have all witnessed the familiar behavior - hunched over their iPhones, iPads, Droids, etc. It might be assumed that they even do most of their shopping via mobile apps.   New data, however, suggests that the

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