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Global Benchmark 2.0 Report for Mobile Marketers

Almost 89 percent of users do not return to an app one week after first installing and/or using it.  That number seems insane, however it's all apart of the details in the new Global Benchmarks 2.0 report from mobile measurement and fraud prevention firm Adjust. The new and improved version of the already powerful report provides

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4 Steps to MASSIVE Profits – Demo Targeting Part 2

At this point you should have a basic demographic profile of the type of person you are looking to get your ad and offer in front of.  You should have information like:  gender, age, race, education, income, etc. After my last post, I got a ton of questions about the basics

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