Almost 89 percent of users do not return to an app one week after first installing and/or using it. That number seems insane, however it’s all apart of the details in the new Global Benchmarks 2.0 report from mobile measurement and fraud prevention firm Adjust.
The new and improved version of the already powerful report provides metrics and a wider range of data than previously available. Created to give marketers and publishers alike a better understanding of the current mobile marketing landscape by making specific key performance indicators public knowledge.
With the vast amount of time users are spending on mobile devices (soon to surpass even TV), it’s critical to have the ability to understand app performances, user behavior, along with any sudden shifts in user behavior or habits.
Adjust’s Global Benchmarks 2.0 follows the launch of the platform in the summer of this year and includes five new metrics and fresh data from the past two quarters. The tool is based on Adjust’s aggregated database, and it analyzes a combination of over 7,000 apps.
The tool for marketers and publishers can be used to create tailored reports for free, which means users don’t have to buy expensive third-party benchmark reports.