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Global Benchmark 2.0 Report for Mobile Marketers

Almost 89 percent of users do not return to an app one week after first installing and/or using it.  That number seems insane, however it's all apart of the details in the new Global Benchmarks 2.0 report from mobile measurement and fraud prevention firm Adjust. The new and improved version of the already powerful report provides

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4 Ways to Target and 1 Little Known Source: Demo Targeting Part 1

I was putting together some campaigns yesterday where I needed to do some demographic targeting, and though it would be a great opportunity to walk you through the process I used. The bottom line is that to make a lot of money with affiliate marketing (or really any kind of direct

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