Study Puts Email in Last Place for ROI
A study on influencer marketing by SocialPubli.com found that email marketing came in dead last in ROI. Of 150 marketers polled, only 2% say email produces the best ROI. In contrast though, 35.3% cited influencer marketing, while 29.4% named SEO, 21.6% cited social ads and 11.8% named SEM. A mere 26%, cited
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