The term media buying get’s thrown around a lot in Internet Marketing. It means slightly different things to different people. But the long and short of it is this. Media buying has the potential to send serious amounts of traffic to your site.
It’s such a big deal – it’d be a mistake to write this post as if you don’t know what it is. So let’s get down to the nitty gritty. You want traffic. You want a lot of traffic. Here are some resources to get you on the right track.
Media Buy Strategy Training
Offervault’s member’s area is home to a whole bunch of training webinars. Just sign up for free on the home page to get access to them all. There have been several webinars about media buying.
If you don’t have much (or any) media buying experience – check out a webinar. It’s a great way to get up to speed.
Below is a 10 minute snippet of a media buying webinar inside offervault.com
Media Buying Traffic Sources
Some of these sources are more expensive to work with than others.
Self-Serve Media Buys
Media Buy Networks
Keep in mind, you don’t have to use major advertising networks or enterprise level tools to get going. Don’t forget that. You can always find high traffic sites within your niche and try to buy banner space directly on their site.
Banner Ad Creation Tips
Creating your own banners is the fastest most efficient way to go honestly. If you can create your own banners you spend less, wait less, and learn more about your market. Besides, good banners are stupidly simple (and easy to make!).
Banner Creation Tools
#1 – The King – Photoshop – They now offer a monthly payment option instead of the heavty one time fee.
#2 – Pixlr – This a photoshop-like online program. It works right in your browser and free to use.
#3 – http://www.mybannermaker.com/ – They have a simple design platform with banner ad sizes specifically in mind.
Landing Page Creation Tools
#1 – Unbounce
#2 – Instapage
#3 – Kickoff Labs
Those are the major components to running a media buying campaign. Of course you’ll need something to sell or send traffic to – but you knew that already.