To say that inbound sales calls are booming right now would be an understatement. At the time of writing this article, over $60 billion is being spent on inbound sales calls annually.
In fact, growth is occurring so rapidly that companies are scrambling to find more calls! Naturally, the savvy affiliate marketer ponders; “how can I enter this rapidly expanding inbound sales call space?”
That’s where Ringba’s Pay Per Call Masterclass comes in. This comprehensive, unparalleled, and completely FREE course will teach you everything you need to know to talk the Pay Per Call talk, and walk the Pay Per Call walk.
From the start, the Pay Per Call Masterclass assumes zero performance marketing or Pay Per Call knowledge on the part of the audience. The aim of the Masterclass is to teach you everything about Pay Per Call, and the best way for the course instructor to do that is to assume that viewers have zero prior knowledge regarding the Pay Per Call space.
Introduction to Pay Per Call
The introductory course module begins by explaining and showcasing the massive opportunity which exists in the Pay Per Call space. Some newcomers have misconceptions about the explosive growth in Pay Per Call marketing, making this a very fitting lesson to start things off with.
The introduction section continues on with three distinctive glossaries designed to help familiarize those new to Pay Per Call and performance marketing with industry nomenclature. Consider understanding this vocabulary of the trade to be an essential baby step — after all, you must talk the talk before you walk the walk.
Lessons included in the Introduction to Pay Per Call course module:
- Why Pay Per Call is a Massive Opportunity
- Glossary of Business Terms
- Glossary of Affiliate Terms
- Glossary of Pay Per Call and Call Center Terms
Getting Started with Pay Per Call
This section of the Masterclass is where the theoretical building blocks of Pay Per Call begin to be laid down.
From a high-level overview of how Pay Per Call works, to call flows, automated routing, real-time bidding, and finally how Pay Per Call networks function; the rubber begins to meet the road in this module.
Lessons included in the Getting Started with Pay Per Call course module:
- How Pay Per Call Works
- Breaking Down Common Call Flows
- Improving Conversions with Automated Routing
- Real-Time Bidding for Calls
- How Pay Per Call Networks Function
Pay Per Call Copywriting and Advertising
This module is something special. In fact, we can’t think of a copywriting crash course that comes close to this single section of the Pay Per Call Masterclass.
Spanning from a lesson on the psychological principles of advertising, to online, out-of-home, radio, television, and print copywriting; this section runs the gamut. Here you’ll learn all about emotional options and combinations, long form copy, and short form copy for a wide-range of mediums.
Lessons included in the Pay Per Call Copywriting and Advertising course module:
- The Psychology of Ads
- Online Advertising for Pay Per Call
- Out of Home Advertising for Pay Per Call
- Radio Advertising for Pay Per Call
- Television Advertising for Pay Per Call
- Print Advertising for Pay Per Call
Starting Your Pay Per Call Business
Built upon the foundations laid out in the three previous course modules, you’re now ready to launch your own Pay Per Call business. From business development to quality assurance, this is the start of your beginning in the Pay Per Call space.
After this section you will truly be on the path to successfully building a successful Pay Per Call business.
Lessons included in the Starting Your Pay Per Call Business course module:
Scaling Your Pay Per Call Business
You’ve got the fundamentals down. You’re a Pay Per Call copywriting wizard. And as of the last course module, you’ve got yourself a full-fledged Pay Per Call business. What else is left for you to do?
Scaling that Pay Per Call business, of course! In this final module of the Pay Per Call Masterclass, you will learn all of the necessary steps and strategies required for you to scale that business you’ve built.
Lessons included in the Scaling Your Pay Per Call Business course module: