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Branded Viral Videos – We all want one

They are popping up everywhere - on YouTube, on our favorite network stations that we watch, even as we sit on a 747 ready to fly to another state. I’m talking about branded videos that have gone viral.   Kmart’s “Ship-Your-Pants.”   Honda’s 2012 Superbowl spot “Matthew’s Day off,” featuring Matthew Broderick reprising his

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