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A Recipe for the Perfect Landing Page [Infographic]

With the passing of the holidays, I'm certain most of us are over recipes and food in general (well at least I am). However, we all can agree that every great meal starts with a great recipe or plan. The same rings true for landing pages. What are the key

5 Online Marketing Trends & Strategies for 2015

OfferVault TeamJanuary 6, 2015 Affiliate Marketing, Blogging, Copywriting, CPA Marketing, Mobile Marketing, Social Media Marketing 0

The only constant is change. Internet marketing has undergone substantial transformations over the last few years. Just like any other growing field, it has ever evolving closer towards some directions and farther away from others. With cross over into 2015 right on our heels, it’s time to roll out the good ole

Video Marketing Statistics and Trends for 2015

OfferVault TeamDecember 31, 2014 Affiliate Marketing, CPA Marketing 4

So you are thinking about taking a swim in the video marketing pool? Sure why not! As video marketing becomes increasingly popular, here are some facts that you should definitely keep in mind when kick-starting your efforts. (Source: Visual.ly)

Email Marketing: Dead or Alive?

OfferVault TeamDecember 31, 2014 Affiliate Marketing, CPA Marketing, Email Marketing 0

Emails, emails, and more emails. Today alone I have 384 new email messages waiting for me to open (or delete). Each of us suffers from inbox clutter, even you. Consider the numerous personal, business, and yes those sometimes pesky commercial emails you need to wade through on a daily or even

Modern marketing with the modern marketer [Infographic]

OfferVault TeamNovember 18, 2014 Affiliate Marketing, CPA Marketing 2

Marketing is a rapidly transforming profession. Now more than ever, Marketers have to be proficient in and knowledgeable about a wide array of topics and skills. They have to speak all languages - part artist, part scientist. On the creative side, marketers must understand and be able to produce engaging written

FTC Not Doing Enough to Distinguish Paid Content?

OfferVault TeamNovember 18, 2014 Affiliate Marketing, Blogging, CPA Marketing, Industry News, PPC 0

Over the past few years, the Federal Trade Commission has issued several statements and regulations that require search engines to make it clear what results are paid, and which are organic. However, as pointed out by both The Wall Street Journal and consumers, it isn't always as clear as it

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform

OfferVault TeamOctober 31, 2014October 31, 2014 Affiliate Marketing, CPA Marketing, Featured, Industry News 0

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform - Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising - In line with stated strategy of investing in proven innovative technologies - Total consideration of $17.6m - Transaction follows recent announcement of strategic partnership with Publicis Groupe TEL AVIV and