Home > CPA Marketing (Page 14)

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform   -       Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising -       In line with stated strategy of investing in proven innovative technologies -       Total consideration of $17.6m -       Transaction follows recent announcement of strategic partnership with Publicis Groupe   TEL AVIV and

Read More

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-SPAM statute "merely because it does not identify the official name of

Read More

Matomy Announces Stategic Investment In Partnership With Publicis Groupe

MATOMY ANNOUNCES STRATEGIC INVESTMENT IN PARTNERSHIP WITH PUBLICIS GROUPE Publicis Groupe to acquire up to 24.9% of Matomy, the global leader in ‘pure’ performance advertising, in order to accelerate growth in performance-based advertising Matomy Media Group Ltd. (LSE:MTMY), one of the world’s leading digital performance-based advertising companies, has agreed to a strategic

Read More