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California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email

Richard NewmanOctober 31, 2014October 31, 2014 CPA Marketing 0

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-SPAM statute "merely because it does not identify the official name of

Matomy Announces Stategic Investment In Partnership With Publicis Groupe

OfferVault TeamOctober 14, 2014October 14, 2014 CPA Marketing 0

MATOMY ANNOUNCES STRATEGIC INVESTMENT IN PARTNERSHIP WITH PUBLICIS GROUPE Publicis Groupe to acquire up to 24.9% of Matomy, the global leader in ‘pure’ performance advertising, in order to accelerate growth in performance-based advertising Matomy Media Group Ltd. (LSE:MTMY), one of the world’s leading digital performance-based advertising companies, has agreed to a strategic

6 Split-Testing Mistakes You Should Avoid

These days, your business likely depends on consistent and ever-improving conversion rates through your website. Store visits aren’t enough. The problem is, how do we know if what we’re doing is working? Sales online go up one month, down the next, and up again after that. Is it the weather?

Online News Consumption Changing from Curiosity to Spoonfeeding

OfferVault TeamOctober 14, 2014October 12, 2014 Affiliate Marketing, CPA Marketing, Mobile Marketing, PPC, Social Media Marketing 0

Information these days doesn’t get found. It finds you. That’s the conclusion based on new internal data released by the New York Times, which shows their home page visitors dropping from over 140 million in early 2011 to just over 80 million in 2013. The reason is because “readers increasingly find

Mobile Affiliate Marketing Today: An Interview with Matomy’s Ori Weissberg

OfferVault TeamOctober 7, 2014October 7, 2014 CPA Marketing 0

Mobile phones are nothing new. Nor are smartphones, the mobile web or apps. Since the introduction of android, iOS and their respective app stores, people have been changing the way they access information. What is new, however, is the rate at which these technologies are growing and at which they

10 Wildly Actionable List Building Strategies That Are Sure to Generate More Subscribers Today

OfferVault TeamOctober 1, 2014 Affiliate Marketing, Blogging, CPA Marketing 1

Could you imagine being able to make just one simple change to your site and noticing an instant increase in email subscribers? What if I told you there were 10 of these changes you could make right now to start generating more subscribers today and that each of them would

The Psychology of Colors in Marketing [Infographic]

OfferVault TeamSeptember 23, 2014 Affiliate Marketing, Blogging, Case Studies, CPA Marketing, ecommerce, Home Business, Mobile Marketing, Social Media Marketing 3

Color is a meaningful constant for sighted people as well as a super powerful psychological tool. Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Countless studies have found that