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Modern marketing with the modern marketer [Infographic]

Marketing is a rapidly transforming profession. Now more than ever, Marketers have to be proficient in and knowledgeable about a wide array of topics and skills. They have to speak all languages - part artist, part scientist. On the creative side, marketers must understand and be able to produce engaging written

FTC Not Doing Enough to Distinguish Paid Content?

OfferVault TeamNovember 18, 2014 Affiliate Marketing, Blogging, CPA Marketing, Industry News, PPC 0

Over the past few years, the Federal Trade Commission has issued several statements and regulations that require search engines to make it clear what results are paid, and which are organic. However, as pointed out by both The Wall Street Journal and consumers, it isn't always as clear as it

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform

OfferVault TeamOctober 31, 2014October 31, 2014 Affiliate Marketing, CPA Marketing, Featured, Industry News 0

Matomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform - Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising - In line with stated strategy of investing in proven innovative technologies - Total consideration of $17.6m - Transaction follows recent announcement of strategic partnership with Publicis Groupe TEL AVIV and

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email

Richard NewmanOctober 31, 2014October 31, 2014 CPA Marketing 0

California Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-SPAM statute "merely because it does not identify the official name of

Matomy Announces Stategic Investment In Partnership With Publicis Groupe

OfferVault TeamOctober 14, 2014October 14, 2014 CPA Marketing 0

MATOMY ANNOUNCES STRATEGIC INVESTMENT IN PARTNERSHIP WITH PUBLICIS GROUPE Publicis Groupe to acquire up to 24.9% of Matomy, the global leader in ‘pure’ performance advertising, in order to accelerate growth in performance-based advertising Matomy Media Group Ltd. (LSE:MTMY), one of the world’s leading digital performance-based advertising companies, has agreed to a strategic

6 Split-Testing Mistakes You Should Avoid

OfferVault TeamOctober 14, 2014October 12, 2014 Affiliate Marketing, CPA Marketing 1

These days, your business likely depends on consistent and ever-improving conversion rates through your website. Store visits aren’t enough. The problem is, how do we know if what we’re doing is working? Sales online go up one month, down the next, and up again after that. Is it the weather?

Online News Consumption Changing from Curiosity to Spoonfeeding

OfferVault TeamOctober 14, 2014October 12, 2014 Affiliate Marketing, CPA Marketing, Mobile Marketing, PPC, Social Media Marketing 0

Information these days doesn’t get found. It finds you. That’s the conclusion based on new internal data released by the New York Times, which shows their home page visitors dropping from over 140 million in early 2011 to just over 80 million in 2013. The reason is because “readers increasingly find