Affilate Marketing Inside Scoop
Everything to do with CPA Marketing
Over the past few years, the Federal Trade Commission has issued several statements and regulations that require search engines to make it clear what results are paid, and which are organic. However, as pointed out by both The Wall Street Journal and consumers, it isn't always as clear as it
Read MoreMatomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform - Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising - In line with stated strategy of investing in proven innovative technologies - Total consideration of $17.6m - Transaction follows recent announcement of strategic partnership with Publicis Groupe TEL AVIV and
Read MoreCalifornia Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-SPAM statute "merely because it does not identify the official name of
Read MoreMATOMY ANNOUNCES STRATEGIC INVESTMENT IN PARTNERSHIP WITH PUBLICIS GROUPE Publicis Groupe to acquire up to 24.9% of Matomy, the global leader in ‘pure’ performance advertising, in order to accelerate growth in performance-based advertising Matomy Media Group Ltd. (LSE:MTMY), one of the world’s leading digital performance-based advertising companies, has agreed to a strategic
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These days, your business likely depends on consistent and ever-improving conversion rates through your website. Store visits aren’t enough. The problem is, how do we know if what we’re doing is working? Sales online go up one month, down the next, and up again after that. Is it the weather?
Read MoreInformation these days doesn’t get found. It finds you. That’s the conclusion based on new internal data released by the New York Times, which shows their home page visitors dropping from over 140 million in early 2011 to just over 80 million in 2013. The reason is because “readers increasingly find
Read MoreMobile phones are nothing new. Nor are smartphones, the mobile web or apps. Since the introduction of android, iOS and their respective app stores, people have been changing the way they access information. What is new, however, is the rate at which these technologies are growing and at which they
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