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U.S. Publishers Lost $15.8B in Revenue to Ad Blocking

About 26% of U.S. consumers use some sort of ad-blocking software, according to data released last Monday by OnAudience.com.  And very soon, Google will be handing consumers yet another way to block ads through it's Chrome browser. The addition is scheduled to launch in 2018. OnAudience.com estimates a loss of more

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3 Effective Ways to Use Chatbots to Increase Your Marketing Efforts

The first word that comes to mind when thinking of chatbots, is most likely “annoying.” We all have encountered them at one time or another, those pesky little windows that pop up when you are visiting a website. You know the one I’m referring to - the one that claims

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When the traffic source matters: CPA cases with Clickadu Ad Network

The fact that Clickadu Ad Network has been successful throughout the recent years сan be proved by its being shortlisted for the Industry Choice of Network, a world nomination arranged by International Performance Marketing Awards 2017. It is one of the 3 independent nominations made by third parties - clients

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Why Social Media Is the Best Thing To Happy To Marketing Automation [Infographic]

A marketing automation platform can be both one of your most helpful technologies and your biggest headache (if you are not careful).  However, in this stage of the game, marketing automation is no longer a luxery but a necessity to have in order to succeed. Marketing automation platforms allow marketers to

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How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how

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What Can Marketers Take Away from the United Fiasco

It was all the buzz heard around the world: A 69-year old doctor that was literally dragged out of his seat on an overbooked United flight. And of course as is now the norm, passengers were quick to record the whole debacle on their cell phones, just like any good

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