Affilate Marketing Inside Scoop
Is Google trying to take over the world? ... Kidding. But really now they have their hands in the Pay Per Call networks cookie jar. They recently announced that they have targeted the mobile market with the ability to offer phone call conversion campaigns. Obviously this promises
Read MoreHow would you like to be able to read your website visitor's mind? No, I'm not suggesting you enlist the services of a psychic, or even a crystal ball. I'm suggesting something far more scientific. Heatmaps. Heatmaps, what the heck are they? They are aggregated reports that visually display what parts
Read MoreUnless you are hiding in the closet (digitally or otherwise), you are aware of the growing importance of having some kind of video presence linked to your brand. Syndacast put out an infographic that points out some very compelling reasons for either starting or continuing to engage your customers via
Read More
The only constant is change. Internet marketing has undergone substantial transformations over the last few years. Just like any other growing field, it has ever evolving closer towards some directions and farther away from others. With cross over into 2015 right on our heels, it’s time to roll out the good ole
Read More
In spite of the supposed preference for images and graphics, text-only ads continue to perform well on mobile devices. Google has just announced a plan to alter the format of their mobile Adwords. Michael Levanduski of Performance Marketing Insider reports that the new ads “will have a larger headline, which will
Read More
Yahoo has been having a rough time of it the last several years. Until recently, the news has been mostly negative – a slow and persistent decline in revenue. But new CEO Marissa Mayer has embarked on a bold new direction, buying up all sorts of smaller tech firms. Now, her
Read MoreA survey carried out by eBay Enterprise of over 1,000 online retailers revealed that retailers are prioritizing investments in marketing, customer service and price over strategic infrastructure. Retailers have refocused their efforts on ramping up their marketing campaigns by investing in data capture and analytical software including email promotions, social
Read More