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Is Twitter Playing Favorites with Politicians?

OfferVault TeamAugust 26, 2015 Social Media Marketing 0

This week Twitter formally shut down 30 sites dedicated to saving politicians’ deleted tweets. The sites, which are collectively known as Politwoops, were overseen by the Open State Foundation (OSF). OSF reported that Twitter suspended their API access as of Friday, August 21st. The US arm of Politwoops was shut

How to Handle Negative Feedback On Social Media

OfferVault TeamAugust 19, 2015 Social Media Marketing 0

I don't know about yourself, but whenever I have a memorial experience with a company the first place I turn to is social media. The message is there for everyone, including the company itself, to view and either agree with or shoot down. Unfortunately, not everyone is as tactful as

How To Create Perfect Social Media Posts [Infographic]

OfferVault TeamAugust 11, 2015 Social Media Marketing 1

I know! You are thinking ... "There is no such thing as a perfect post!" Well maybe there isn't, but if you can create a post that lures in your audience and has them doing exactly what you wish them to do - then it's a jackpot of a post

Integrating Your Email and Social Media Audiences [Infographic]

OfferVault TeamAugust 5, 2015August 5, 2015 Email Marketing, Social Media Marketing 0

No this isn't another one of those rants "Email is dead." or "Social Media Will Kill Your Business." More so, this is a way to open your eyes to the fact that as marketers we need every single tool in play that is at our disposal. Modern marketing campaigns should

5 Most Effective Ways to Use Snapchat For Your Business

OfferVault TeamAugust 5, 2015 Social Media Marketing 0

With over a 100 million active users and nearly 500 million snaps being taken every day this simple photo and video sharing app can’t be ignored as an effective and useful marketing tool. True, the app has come a long way since it’s conception back in 2011, by opening the

21 Social Media Experts that You NEED to Follow via Twitter

OfferVault TeamJuly 15, 2015 Social Media Marketing 2

Larry Kim from Inc.com has been on my reading radar for some time. Earlier this week he put out another one of his famous (ok maybe not famous but certainly note-worthy) lists of who's who. Kim explains that he spends about an hour a day scanning social networks, blogs, catching up

Visual Components To Dominate Social Media In the Future

OfferVault TeamJuly 8, 2015 Social Media Marketing 0

According to the latest from experts at London School of Marketing, websites like YouTube and Instagram will beat out Facebook and Twitter for users by the end of the decade. They found that "millennials" are using video and photo-based social media sites more than traditional mixed media sites such as Facebook