4 Ways to Target and 1 Little Known Source: Demo Targeting Part 1

I was putting together some campaigns yesterday where I needed to do some demographic targeting, and though it would be a great opportunity to walk you through the process I used. The bottom line is that to make a lot of money with affiliate marketing (or really any kind of direct

Read More

Keys to making 2012 your best year yet!

With the New Year upon us, affiliates are getting back to the daily grind and working as hard as ever to ensure that 2012 is their best year yet. The landscape of Affiliate Marketing is always changing, and therefore new opportunities are popping up everywhere.  In order to be successful,

Read More

Branded Merchants – Should they allow Social

With the New Year off to a BIG start for many in our industry I’ve been thinking about what changes and improvements I would like to see take place. Being involved in ecommerce for the past 8 years and working directly with the Advertisers first at HackerSafe, then with my Ecommerce

Read More

POF -Case Study: The Impact Of Images In Online Ads

(On Facebook/PlentyOfFish Style Ads) The following case study provided by AdChop.com analyzes the effect that images can have on an advertiser's ROI. These ads were part of a campaign that was run on PlentyOfFish.com to promote a dating website for single parents.  PlentyOfFish offers many ad formats including the "Facebook" format that

Read More

Mobile Targeting Secrets – Increase Conversions

If you aren't utilizing mobile marketing through the Adwords platform yet...you should be. Some of the most profitable and highest ROI campaigns in the affiliate space these days are mobile-targeted campaigns. Think pay-per-call and mobile relevant offers and landing pages. One of my favorite strategies for lead generation across nearly all

Read More