Affilate Marketing Inside Scoop
In spite of the supposed preference for images and graphics, text-only ads continue to perform well on mobile devices. Google has just announced a plan to alter the format of their mobile Adwords. Michael Levanduski of Performance Marketing Insider reports that the new ads “will have a larger headline, which will
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Yahoo has been having a rough time of it the last several years. Until recently, the news has been mostly negative – a slow and persistent decline in revenue. But new CEO Marissa Mayer has embarked on a bold new direction, buying up all sorts of smaller tech firms. Now, her
Read MoreIn a surprising turn of events YouTube has been bumped down to the number two spot for online video views. According to comScore, Facebook racked up over a billion more video views than YouTube in September. This move is mainly the result of Facebook’s somewhat new auto-play feature that plays
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In the movie Minority Report, featuring Tom Cruise, there was a scene you may remember in which Cruise walks by The Gap and a retinal scan triggers a set of advertisements that also include a history of his most recent purchases. Even though “physiological identification with businesses is already headed
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Recently Snapchat the self-destructing messaging app launched its first live advertisement. The advertisement was for the upcoming horror movie Ouija by Universal Pictures and has had millions of views. This is a huge step for Snapchat because until now the messaging platform has had tens of millions of users but
Read MoreMatomy Acquires MobFox, Europe’s Leading Mobile Advertising Platform - Materially strengthens Matomy’s position in key growth markets of mobile and programmatic advertising - In line with stated strategy of investing in proven innovative technologies - Total consideration of $17.6m - Transaction follows recent announcement of strategic partnership with Publicis Groupe TEL AVIV and
Read MoreCalifornia Anti-SPAM Decision Clarifies Rule on Issue of Identifying Sender in Body of Commercial Email The California Court of Appeal ruled in a putative class action, Rosolowski et al. v. Guthy-Renker LLC, that a commercial email header does not violate California's anti-SPAM statute "merely because it does not identify the official name of
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