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CPATrend Owner Philip Shapiro Interview – We Talk Affiliate Shows, Building Long Term Success, And The Death of SMS

[Mark] - Which affiliate shows do you like to attend? Why? [Philip] -We have always attended Affiliate Summit East and West. However with the recent changes of location, I have lost my interest. We will now be shifting our focus to LeadsCon, which is a more serious conference with a clientele with

OfferVault TeamMarch 11, 2013March 12, 2013 Interviews 8
CPATrend Read More

Google Makes Major Changes to PPC Advertising

It’s no shock that mobile is taking mind share from advertisers as the rate of desktop usage stagnates. In fact, mobile search queries are expected to surpass desktop based queries in 2014. If you’re not advertising on mobile you’re ignoring the majority of the search market. But there’s been a disconnect

OfferVault TeamMarch 6, 2013 PPC 9
Read More

Congress May Require You To Delete Your Tracking Cookies

In 2011 Congress Senator Jay Rockefeller attempted to introduce his “Do Not Track Online Act.” At the time there were other privacy related bills in congress. Because of the conflict Se. Rockefeller’s bill never made it out of his own committee. The bill was an attempt to allow consumers the choice

OfferVault TeamMarch 6, 2013 Industry News 2
Read More

How Programmatic Buying Will Save You Cash And Make You Millions

In recent months we’ve covered an up and coming traffic source called real time bidding. If you want to get caught up on RTB you check out those posts below. Fair warning though - we’re about to blow the lid off of everything you think you know about media buying

OfferVault TeamMarch 6, 2013 Media Buying 0
programmatic buyingreal time biddingRTB Read More

Ploose.com CEO Tim Burd Interview – Get Tips on Trends, Niches, and Affiliate Traffic Sources

Recently I had a chance to talk with Tim Burd of www.ploose.com and www.timburd.com and ask him a few questions. He’s a leader in the affiliate marketing space with plenty of wisdom to share with affiliates. Check out the interview below for some pretty amazing insights. [Mark] What do you see

OfferVault TeamMarch 4, 2013March 5, 2013 Interviews 2
Affiliate Network OwnerPlooseTim Burd Read More

Facebook Is Building The T-2000 of Ad Platforms

Facebook’s ad exchange (aka FBX) is getting bigger, badder, and more lethal by the day. They’re serving a billion impressions per day through their system. On Wednesday AdExchanger broke the story that Facebook is adding more outside data to their system to improve targeting options for marketers. This is a big

OfferVault TeamFebruary 28, 2013February 28, 2013 Social Media Marketing 0
Advertising.comAOLFacebook ad exchangeFBX Read More

10 Things You Should Bookmark

I’m a fan of great content. Who isn’t, right? Recently I came across a great piece from the Conversion Rate Experts.  It’s called “Resources We’ve Bookmarked Recently.” And as you may have guessed it’s a simple but handy list of great pieces of online marketing content they’ve come across recently. As

OfferVault TeamFebruary 28, 2013 Affiliate Marketing 1
free online marketing resources Read More

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