Ad:Tech – Melbourne, March 2012

ad:tech is the leading event for the digital marketing and advertising community in Australia and New Zealand with an excellent reputation for delivering:

content that educates and promotes the industry
thought leadership keynote addresses that inspire and enthuse
vibrant and contentious panel debates that influence the direction of the industry
well respected platforms showcasing the best in new technology and services
numerous unique networking opportunities to expand and deepen critical industry relations

Based in North Sydney, ad:tech has captured the attention of the Australian marketplace because of its commitment to furthering the digital landscape. The local teamare passionate about digital, dedicated to working solely on events for the interactive industry. The team aims to be across the latest and greatest trends in the market and are focused entirely on delivering the best possible event experience for the interactive industry. They read, research, meet and connect with the digital marketing community 363 days a year (Christmas and Melbourne Cup Days excepted).ad:tech is part of a global network that includes events and teams in San Francisco, New York, London, Paris, Singapore, China and Japan. The Sydney team has a constant dialogue with the global network; leveraging research, content and best practice to craft the highest quality events possible. And, within the global portfolio, the Sydney operation is considered to be a hothouse of innovation and commercial creativity having launched a number of initiatives that are now being implemented worldwide.

What is ad:tech Melbourne all about?

ad:tech strives to educate, connect and grow the Australian digital industry by producing Australia’s most thoroughly researched and targeted digital media and marketing events. After its successful launch in 2011, ad:tech Melbourne will again service the Victorian Digital community this coming March.

ad:tech Melbourne will deliver the most pertinent and tailored event to the Melbourne (Victorian) digital community, showcasing a combination of local content, the latest national campaigns and International keynote presentations that will only be seen at our Melbourne event. THE FOUR FREE KEYNOTES and 80 strong speaker CONFERENCE will be complimented with an industry’s specific EXHIBITION showcasing the industry’s leading solution providers, publishers and agencies, ready to take visitors digital business to the next level.

With over 14 years of global experience ad:tech has been servicing the Australian digital marketing community since 2007, each year bringing together leading international and Australian minds for two days of rich education and deal making. We look forward to servicing the Victorian community for many years to come.

Who is ad:tech Melbourne for?

Marketing and advertising executives from brand organisations, Agencies, publishers and solution providers attend ad:tech Sydney in order to stay on top of the most important digital content, network with industry peers & leaders and understand how they can work with the latest technology and media to solve their digital challenges. Our events truly answer the needs and wants of those passionate about digital media & marketing and embrace those who are making the transition into digital.

Ensuring you profit from digital growth

“The Australian online advertising market is on track to surpass $3b in 2012, with the online advertising expenditure for the 2011 financial year growing 20 percent year-on-year to reach $2.455b.” IAB Australia, 9th May 2010

As economies continue to tackle uncertain times one thing is for certain….increases in online advertising spend, online consumer spending and profitability for digital businesses. According to IAB Australia’s Online Advertising Expenditure Report (OAER), online advertising expenditure to June 2011 grew by an impressive 20 per cent year on year. The full effect of the credit crunch is still unravelling but we know it has accelerated the shift to an increasingly digital and technology enabled world. At ad:tech Melbourne you will learn more about how to capitalise on those opportunities for your business.

ad:tech Melbourne CONFERENCE

By working closely with our advisory board, our entire network of contacts and through our own independent research we will guarantee that ad:tech Melbourne benefits from topics that are most timely and relevant to you. We test and trial different event formats across the globe and share best practice to ensure that we can produce the best onsite experience for you. At ad:tech Melbourne we will program two simultaneous CONFERENCE streams addressing the most critical questions that you need answered, discussing the most pressing trends, understanding the best experiences and case studies, and exploring the future trends that will shape the industry.

ad:tech Melbourne Exhibition

We all need to stay abreast of the latest services and solutions available in the market so that we maintain a competitive edge and continue to improve our digital performance. The ad:tech Melbourne Exhibition assembles the leading interactive marketing solutions providers with proven offerings and proven success in their sector.

Included in your ad:tech Melbourne Exhibition pass is entry to the Keynote Presentations.

Unrivalled Networking Opportunities

In addition to learning about the most important trends and issues for this year at the CONFERENCE, and gaining exposure to the latest and greatest solutions at the EXHIBITION, ad:tech Melbourne will give you heaps of opportunities to extend your contact list. You can meet and mingle with all the industry people that matter throughout the event to expand your industry network, reconnect, and spend time with established contacts and peers.

ad:tech Melbourne CONFERENCE speaker submissions now open

Speaker submissions for ad:tech Melbourne 2012 are now open. If you want to be considered for a speaking position on the industry’s most respected digital media program then submit your details here.

ad:tech Melbourne Networking Pavilion places now available

If you want to join us at the ad:tech Melbourne Networking Pavilion contact us here.

ad:tech Sydney 2011

ad:tech Sydney 2011 was another record breaking year bringing together over 2400 marketers, agency executives, publishers and suppliers all with a keen interest in digital. Attendees benefited from a busy & engaging EXHIBITION, highly informative & motivating content at the free Keynote Presentations, Expo Seminar Theatre & Breakfast Briefings, and insights & experiences from the leading minds in digital media on the ad:tech CONFERENCE.