The written word can more often than not be misunderstood or misconstrued. The make up for the tone of voice that is unmistakable in person, you have got to carefully and tactfully choose the proper phrasing.
For instance, I find that when I’m personally writing a message (be it text, email, or message) to my friends or family I tend to overuse the exclamation point or CAPS to indicate my exuberance towards a particular subject. Sometimes, though, not even an excited piece of punctuation is able to fully get my feelings across to the reader properly. Or worse, my words are misunderstood in a negative way.
Before you dash off a hasty email correspondence – broadcast message to your list, customer service message, or even a simple message to a colleague – check out these common but mentally unpopular lines that could have your readers opting out faster than it took you to hit send.
“Whatever you think”
This is normally uttered following a request for input, and in day-to-day life might be a perfectly fine response for where you want to go to dinner. In the business world, if the request was sincere but you either don’t have the time to deal with the back and forth or you believe your initial suggestion was truly the way to go, the three little words will very much convey your true feelings on the matter.
“Just”
Amanda Hesser and Merrill Stubbs, co-founders of Food52, once commented that adding “just” to your emails makes you seem less confident. After taking a look at previous emails I’ve sent, I really have to agree.
“Just checking in” or “Just wanted to ask a question” downplays your request to actually get the ball rolling. Clearly you aren’t just checking in; your time is valuable and you deserve to know what is going on.
“Actually”
“Actually” may very well be the new “literally” or “basically” in emails. The problem with the word, is that it is often misused or thrown in where it doesn’t stylistically make sense.
“Kind of”
This one is self-explanatory really, or it should be. Using “kind of” or it’s equally disturbing counterpart “sort of” in an email comes across as vague or wishy washy, as if you aren’t totally committing to your thought.
“Please be advised …”
This phrase is way too often overused, with the majority of writers and readers believing that it puts a more professional tone to the correspondence. Common sense might conclude that if you’re taking the time to write an email, the recipient already knows that your intent is to inform them of something. Telling them you are going to do so can and often does come off snarky and condescending.
“Please do not hesitate to contact me …”
Use of this phrase is once again stating the obvious. People will contact you if they’re interested in what you sent, if they have a question regarding your message, or even the product that they purchased. They don’t need an invite to do so.
In addition to the previous phrases you should also try to avoid the following words, since they have been so grossly overused they are often considered SPAM triggers – according to HubSpot.
Email Spam Words to Avoid
Commerce
As seen on |
Buy |
Buy direct |
Buying judgments |
Clearance |
Order |
Order status |
Orders shipped by |
shopper |
Personal
Dig up dirt on friends |
Meet singles |
Score with babes |
Employment
Additional Income |
Be your own boss |
Compete for your business |
Double your |
Earn $ |
Earn extra cash |
Earn per week |
Expect to earn |
Extra income |
Home based |
Home employment |
Homebased business |
Income from home |
Make $ |
Make money |
Money making |
Online biz opportunity |
Online degree |
Opportunity |
Potential earnings |
University diplomas |
While you sleep |
Work at home |
Work from home |
Financial – General
$$$ |
Affordable |
Bargain |
Beneficiary |
Best price |
Big bucks |
Cash |
Cash bonus |
Cashcashcash |
Cents on the dollar |
Cheap |
Check |
Claims |
Collect |
Compare rates |
Cost |
Credit |
Credit bureaus |
Discount |
Earn |
Easy terms |
F r e e |
Fast cash |
For just $XXX |
Hidden assets |
hidden charges |
Income |
Incredible deal |
Insurance |
Investment |
Loans |
Lowest price |
Million dollars |
Money |
Money back |
Mortgage |
Mortgage rates |
No cost |
No fees |
One hundred percent free |
Only $ |
Pennies a day |
Price |
Profits |
Pure profit |
Quote |
Refinance |
Save $ |
Save big money |
Save up to |
Serious cash |
Subject to credit |
They keep your money — no refund! |
Unsecured credit |
Unsecured debt |
US dollars |
Why pay more? |
Financial – Business
Accept Credit Cards |
Cards accepted |
Check or money order |
Credit card offers |
Explode your business |
Full refund |
Investment decision |
No credit check |
No hidden Costs |
No investment |
Requires initial investment |
Sent in compliance |
Stock alert |
Stock disclaimer statement |
Stock pick |
Financial – Personal
Avoid bankruptcy |
Calling creditors |
Collect child support |
Consolidate debt and credit |
Consolidate your debt |
Eliminate bad credit |
Eliminate debt |
Financially independent |
Get out of debt |
Get paid |
Lower interest rate |
Lower monthly payment |
Lower your mortgage rate |
Lowest insurance rates |
Pre-approved |
Refinance home |
Social security number |
Your income |
General
Acceptance |
Accordingly |
Avoid |
Chance |
Dormant |
Freedom |
Here |
Hidden |
Home |
Leave |
Lifetime |
Lose |
Maintained |
Medium |
Miracle |
Never |
Passwords |
Problem |
Remove |
Reverses |
Sample |
Satisfaction |
Solution |
Stop |
Success |
Teen |
Wife |
Greetings
Dear [email/friend/somebody] |
Friend |
Hello |
Marketing
Ad |
Auto email removal |
Bulk email |
Click |
Click below |
Click here |
Click to remove |
Direct email |
Direct marketing |
Email harvest |
Email marketing |
Form |
Increase sales |
Increase traffic |
Increase your sales |
Internet market |
Internet marketing |
Marketing |
Marketing solutions |
Mass email |
Member |
Month trial offer |
More Internet Traffic |
Multi level marketing |
Notspam |
One time mailing |
Online marketing |
Open |
Opt in |
Performance |
Removal instructions |
Sale |
Sales |
Search engine listings |
Search engines |
Subscribe |
The following form |
This isn’t junk |
This isn’t spam |
Undisclosed recipient |
Unsubscribe |
Visit our website |
We hate spam |
Web traffic |
Will not believe your eyes |
Medical
Cures baldness |
Diagnostics |
Fast Viagra delivery |
Human growth hormone |
Life Insurance |
Lose weight |
Lose weight spam |
Medicine |
No medical exams |
Online pharmacy |
Removes wrinkles |
Reverses aging |
Stop snoring |
Valium |
Viagra |
Vicodin |
Weight loss |
Xanax |
Numbers
#1 |
100% free |
100% Satisfied |
4U |
50% off |
Billion |
Billion dollars |
Join millions |
Join millions of Americans |
Million |
One hundred percent guaranteed |
Thousands |
Offers
Being a member |
Billing address |
Call |
Cannot be combined with any other offer |
Confidentially on all orders |
Deal |
Financial freedom |
Gift certificate |
Giving away |
Guarantee |
Have you been turned down? |
If only it were that easy |
Important information regarding |
In accordance with laws |
Long distance phone offer |
Mail in order form |
Message contains |
Name brand |
Nigerian |
No age restrictions |
No catch |
No claim forms |
No disappointment |
No experience |
No gimmick |
No inventory |
No middleman |
No obligation |
No purchase necessary |
No questions asked |
No selling |
No strings attached |
No-obligation |
Not intended |
Obligation |
Off shore |
Offer |
Per day |
Per week |
Priority mail |
Prize |
Prizes |
Produced and sent out |
Reserves the right |
Shopping spree |
Stuff on sale |
Terms and conditions |
The best rates |
They’re just giving it away |
Trial |
unlimited |
Unsolicited |
Vacation |
Vacation offers |
Warranty |
We honor all |
Weekend getaway |
What are you waiting for? |
Who really wins? |
Win |
Winner |
Winning |
won |
You are a winner! |
You have been selected |
You’re a Winner! |
Calls-to-Action
Cancel at any time |
Compare |
Copy accurately |
Get |
Give it away |
Print form signature |
Print out and fax |
See for yourself |
Sign up free today |
Free
Free |
Free access |
Free cell phone |
Free consultation |
Free DVD |
Free gift |
Free grant money |
Free hosting |
Free installation |
Free Instant |
Free investment |
Free leads |
Free membership |
Free money |
Free offer |
Free preview |
Free priority mail |
Free quote |
Free sample |
Free trial |
Free website |
Descriptions/Adjectives
All natural |
All new |
Amazing |
Certified |
Congratulations |
Drastically reduced |
Fantastic deal |
For free |
Guaranteed |
It’s effective |
Outstanding values |
Promise you |
Real thing |
Risk free |
Satisfaction guaranteed |
Sense of Urgency
Access |
Act Now! |
Apply now |
Apply Online |
Call free |
Call now |
Can’t live without |
Do it today |
Don’t delete |
Don’t hesitate |
For instant access |
For Only |
For you |
Get it now |
Get started now |
Great offer |
Info you requested |
Information you requested |
Instant |
limited time |
New customers only |
Now |
Now only |
Offer expires |
Once in lifetime |
One time |
Only |
Order now |
Order today |
Please read |
Special promotion |
Supplies are limited |
Take action now |
Time limited |
Urgent |
While supplies last |
Nouns
Addresses on CD |
Beverage |
Bonus |
Brand new pager |
Cable converter |
Casino |
Celebrity |
Copy DVDs |
Laser printer |
Legal |
Luxury car |
New domain extensions |
Phone |
Rolex |
Stainless steel |
Image by Gustavo Ferreira Gustavo from Pixabay
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